Phoenix Orange
#FF6A00Primary CTA, logo flame, active states
Brand Kit
Wrap Phoenix
Bold, automotive, high-contrast, and practical. The brand should feel fast and premium without losing quote clarity.
Foundation
Colors
Use orange and red for energy, graphite black for the premium automotive base, and silver or white to keep the system readable.
Flame Red
#FF2B00Gradients, urgency accents, hover states
Sunburst Yellow
#FFC107Small highlights, flame tips, badges
Metallic Silver
#C0C0C0Logo chrome, borders, secondary details
Graphite Black
#0A0A0AHeader, footer, panels, strongest contrast
Pure White
#FFFFFFBody backgrounds and reversed text
Typography
Type System
Bebas Neue or Oswald
WRAPS THAT GET SEEN
Montserrat
Clear quote copy, service details, and trust-building proof points should stay easy to scan.
Exports
Logo & Marketing Assets
WebP files are optimized for the site. PNG files are included for handoff, presentations, email signatures, and vendor uploads.
Web and presentation logo
Primary logo
Use on dark or high-contrast placements with enough width for the car and tagline.
Header and dark background logo
Header logo
Best default for the website header and footer.
General logo
Horizontal logo, color
Use on black, charcoal, or image backgrounds.
Favicon, social avatar, app icon
Phoenix icon, color
Use where the full wordmark would be too small.
Reversed icon
Phoenix icon, silver
Use over orange, red, or photo backgrounds.
Hero or campaign banner
Website banner
Use for social headers, lead-gen ads, and alternate hero treatments.
Facebook, LinkedIn, and profile cover
Social cover
Keep CTA text readable and do not crop the logo.
Sales and portfolio mockup
Vehicle car mockup
Use as concept art, not final production wrap artwork.
Fleet sales mockup
Vehicle van mockup
Useful for commercial wrap pages and ads.
Print promotion preview
Flyer
Use as a starting visual direction for print collateral.
Email branding
Email signature
Use below sales replies and quote follow-ups.
Textures
Patterns
Use these sparingly behind dark sections, quote cards, ads, or campaign panels. Keep text on solid overlays.
Flames
Carbon
Honeycomb
Production
Usage Notes
Use RGB exports for web and screen assets.
Use CMYK exports and 300 DPI minimum for print collateral.
Request vector redraws before final production vehicle-wrap printing.
Keep dark backgrounds near #0A0A0A for strongest logo contrast.
Use orange/red gradient CTAs for primary quote actions.